The Right Way to Apply Face Serum For Glowing skin

You are here, it means you understand it’s not enough to just add a face serum for glowing skin to your daily skincare routine. You must apply it the right way. 

In this age of oversharing, finding the correct information is like looking for a needle in this virtual haystack of misinformation. 

We have mastered the art of cleansing and moisturising our face over the years, but face serums are a fairly recent inclusion in our skincare routine. So there’s still a lot that we don’t know about this sought-after skincare product. 

From when to apply face serum for glowing skin to which face serum is the best for your specific skin type: let’s decode the mystery of face serums. 

What is a face serum?

We are well aware that serums are super effective solutions that help in levelling up our otherwise basic skincare routine. But other than that, what exactly is a face serum? 

In simple terms, face serum is a formula that contains high volumes of active ingredients. When applied to the face, they are highly equipped to penetrate deep into the skin layers and address specific skin problems. 

Face Serums have the unique ability to target one or a combination of skin concerns. In addition, unlike cleansers and moisturisers, serums champion the concentration of a single ingredient allowing it to address specific skin needs quickly. 

Face serums are like energy boosters for your face; a small dose is powerful enough to jet you across the line. 

Several different face serums are being introduced every day to treat specific skin problems, given their laser focus approach.

How to use a face serum

If you have spent hours scrolling through the skincare products section, then you know how overwhelming it can be to figure out the correct steps for your skincare routine.

Do face serums go on before the toner or after? Can we skip moisturiser if we use face oil? Can we apply face serums at night?

Figuring it all out on your own can be quite daunting and not to mention exhausting. However, skincare is supposed to be soothing and all about self-care, isn't it? 

It still is, you just need the right guide! 

The first thing you need to understand is the correct order in which face serum is applied.

The exact order to apply skincare products in your daily routine

face serum for oily skin

  • Cleanser

Never apply a face serum unto an unwashed face. 

If you don’t heed to anything else, I say, please listen to this one piece of advice: Take off your makeup and wash your face before applying your daily skincare products. Using products on an unclean face is not only useless but can also be detrimental to your skin’s health. 
AM or PM? 

Cleansers are supposed to be used in the morning and the evening after you come back to your nest after a kickass day!
In the Morning

Use a gentle and soothing cleanser to wash off excess oil, dirt and sebum off your skin.

For oily and acne-prone skin Tea Tree & Salicylic Face Wash is our recommended choice and if you have dry or combination skin Hyaluronic & Ceramide Face Wash is likely to work wonders for you. 
In the Night

Use an oil-based makeup remover to gently clean makeup and grime from your face and neck. Then follow it with a gentle and creamy face wash.

Neemli’s Rice Water & Hemp Seed Oil Makeup Remover uses a gentle dual action that cleanses while hydrating and softening skin. Enriched with rice water and hemp seed oil, it eliminates all leftover makeup residue and leaves you with soft, soothed and bright skin.

  • Face Toner

There’s a lot of unnecessary confusion regarding the order of face toner and serum. So it’s time to clear the air: (Pay attention) Face Toners must be applied before serums. There, I said it! 

A toner is a super light hydrating formula that prepares our skin for serum application. 

Facial toners remove all skin barriers like the remaining traces of dirt and makeup, allowing the serum to penetrate the skin’s layers easily and effectively.  
AM or PM? 

Anytime you wash your face, follow it up with a toner. So yes, a toner too, should be used twice a day like cleansers. 

Neemli’s Witch Hazel & Vetiver Pore Refining Facial Toner helps with refining pores, clarifying skin and getting skin balance back by restoring pH levels which makes it ideal for all skin types and our favourite choice in skin refining toners.

Ensure your toner is fragrance and alcohol-free. 

  • Face serums

Serums- ah! The heavy lifters of our skincare regime. 

Face serums are the power boosters of our skincare regime. Apply the serum evenly on your face and neck and wait for 90 seconds to let it absorb into your skin properly before following the next step. 
Am or PM? 

Your skin needs the nourishment face serums to provide, in the morning as well as in the night. However, the needs of our skin differ depending on the time of application.
In the morning

If you want a face serum for glowing skin, then Vitamin C is the answer to all your prayers.

Every skincare expert swears by the staggering benefits of using a good Vitamin C face serum, especially in the morning. A Vitamin C Face Serum for glowing skin protects your skin from inflammation and irreversible damage caused by environmental stressors during the day while also brightening skin and lightening dark spots over time. 
In the night

The use of skin correcting products and makeup during the day coupled with the environmental stressors your skin is exposed to leaves your skin dry and irritated. Your skin needs active hydration to cope with this stress. 

Hence, you should opt for a hydrating hyaluronic acid serum in your night skincare routine. 

However, buying two different face serums for daily use seems too extravagant, doesn’t it?  

But what if we could find a serum that gives us the best of both worlds? 
Best Vitamin C Serum with Hyaluronic Acid

Neemli’s Hyaluronic & Vitamin C Serum is a potent blend of the two most effective skincare ingredients. Vitamin C serum with hyaluronic acid protects your skin as it brightens and plumps skin tissue to keep it soft and dewy smooth.

Vitamin c serum with hyaluronic acid is exactly what you need to boost your skin and your skincare routine. 

Now it’s time to lock in the products on our skin to f prolong their life and secure their effectiveness. 

How do you do that? By applying a layer of moisturiser. Moisturisers create a protective shield that hinders outside pollutants from coming in direct contact with the skin. It also locks the moisture with the chain of skincare products applied to the skin. 
Am or PM? 

Moisturisers are hydrating agents that win them a place in our daytime as well as a nighttime skincare routine. How to apply face serum? 

And now we’ve finally unlocked the answer to the most asked question: how to use face serum?

Once you have cleansed and applied toner on your face, take a pea-sized amount of serum and spread it evenly on your face and neck. If you are using a dropper, then 2-3 drops will do the trick. 

Even though many people misuse serum as a moisturiser, remember it’s not one. So don’t slather it on your face as you do with moisturisers. Instead, lightly cover your face with the skin-boosting serum to get the most out of it.

how to use face serum


There are two ways in which you can apply the serum to your face. Both are equally effective; depending on your convenience, choose one. 

  • Using Fingertips

The first way is to apply the serum using your fingertips. Take the serum and apply it to your face and neck. Then, gently tap, pat and smooth the serum out.

However magical the serum feels, it’s not Aladdin’s lamp, so avoid rubbing and tugging it; Serums don’t need your help to penetrate the skin, thanks to its liquid-gel-like consistency. 

  • Using palms

The second way is to take some serum onto your palm. Then, Gently rub your palms to warm and activate the serum. 

Next, gently press your palms onto your skin and pat the serum on, in outwards and upwards motions until it’s fully applied to your face and neck.

Choosing the best serum for your skin

While most serums are created to benefit all skin types, it’s advisable to start by choosing one that’s curated for the skincare concern you’d most like to address. 

Whether you want to reduce the appearance of dark spots, boost radiance, firm skin or smooth the look of fine lines, there’s a serum out there that’s created specifically for you.

Let’s explore the different types of serums and their respective benefits to choosing the one for your skin.

  • Acne-Fighting serum

Adding an acne-fighting serum to your acne-treating skincare routine equips your skin with enough firepower to remove even the possibility of a breakout. 

The concentration of sugarcane derived Glycolic acid makes for an excellent anti-acne serum. In addition, glycolic acid helps in declogging gunk from pores that lead to acne when left untreated. 

Another ingredient that works wonders in the battle against frequent breakouts is salicylic acid. A salicylic acid serum is the best face serum for oily skin that you must add to your wishlist if you have acne-prone skin. 

Neemli’s Glycolic & Salicylic Acid Serum will prove to be a smashing addition to your anti-acne club. Infused with the two most potent ingredients to treat and prevent acne, the Glycolic and salicylic acid serum is the best face serum for oily skin.

It unclogs pores, removes excess oil and exfoliates dead skin cells eliminating every possibility of a breakout and giving you a clear radiating glow.

Bid goodbye to acne. 

  • Anti aging serum 

When we talk about anti aging serums, we have to mention Retinol. Anti aging serum and Retinol go hand in hand. A synthetic derivative of vitamin A, Retinol often stars in anti-aging creams and is aptly referred to as an “age-defying” and “anti-wrinkle” ingredient.

The reparative retinoid sinks into your skin to speed up cell turnover, causing your body to churn out fresher, less wrinkled skin over time. Advised to be included in your night skincare routine, Retinol must be gradually blended into your skincare routine as your skin takes time to adjust to it. 

Retinoids trigger collagen production and cellular exfoliation, which means they’ll also fade dark spots, smooth scars, clear pores, prevent breakouts, and brighten skin.

To sum it up, Retinol is the closest thing to ‘derma’ magic.

Best Retinol Serum in India

Anyone above the age of 30 must have a retinol anti-ageing serum on their nightstand.

Neemli’s Retinol & Peptide Serum is the best Retinol serum in India. With collagen-stimulating Retinol and firming peptides, this serum combines powerfully effective ingredients that help combat hyperpigmentation, fine lines and wrinkles, giving you smooth, younger-looking skin without any irritation.

Best retinol serum in india


Face serums are power-packed skin boosters that you can’t live without once you start using them.

Now that you know how to apply a face serum for glowing skin, remember that the proper order of skincare products must be followed for optimal results. Make a note: Always use face serums on clean, toned skin and lock it in by applying moisturiser. 

While Vitamin C serum is compatible with all skin types, a Salicylic and glycolic acid serum works wonders for oily and acne-prone skin. And how can we forget the age-defying retinol serum that has taken over the anti-ageing sphere of skincare products? 

Now that you’re a serum pro, pick the suitable face serum for your skin and work it into your skincare routine. 

Frequently Asked Questions

Can I apply serum daily?

Yes, Serums can be applied daily. In fact, it is advised to use face serums twice a day for optimal results. Before adding a new product to your skincare routine, always do a patch test to check if it suits your skin.

Is serum a moisturizer?

Yes, and No, serums can be full of moisturizing ingredients like hyaluronic acid but it’s not a moisturiser in the traditional sense of the word. 

Serums are designed to penetrate deeply into the skin to deliver targeted active ingredients, whereas moisturizers help to strengthen the surface of the skin and work at the surface of the skin to boost hydration.

Which serum is best for the face at night?

Any serum with hydrating Hyaluronic acid or age-defying Retinol works wonders for the face at night. 

Neemli has a range of effective serums that star impressive ingredients like hyaluronic acid and retinol making them the best serums for the face at night.

Retinol & Peptide Serum is the most effective serum for your night skincare routine.

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